Trek New Zealand

Trek: It’s a journey.

It begins in the 1970s. The oil crisis is on. Gas is expensive and scarce, and the world starts to believe in the bicycle. But this bicycling boom has created a bicycle shortage.

So a man in a small Wisconsin town sets out to solve the problem.

Dick Burke sets out to build bikes, the best bikes in the world.

 

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Born in a Barn

Dick Burke and five employees, working in a barn, build a culture of craftsmanship. They miter. They braze. They build a business. They call it Trek. People love the way the bikes ride. It’s a family business, and every customer becomes part of the family.

Raised on Rocket Science

Raised on rocket science In the 1980s Trek grows the family by adding engineers from outside of cycling. Engineers who built airplanes, rockets, spaceships. It becomes a culture of invention for the road and for the mountain craze. Trek’s new engineers evolve the process of bonding frames together. First aluminum. Then an emerging material, carbon fiber. Frames half the weight of steel. Simple carbon threads, woven, bonded, molded, and amazingly strong. They call it OCLV.

Raced to Win

Racing is the ultimate proving ground. In 1999, Trek supplies the first Tour de France team to race exclusively on carbon frames. It’s the start of a race résumé greater than any modern brand, and a journey that makes Trek believe that they can do more than just create bikes that riders love. They can make bikes that win. Great athletes ride Trek.

Loved the World Over

The Trek of today is a family of cyclists, for cyclists. Bikes lean on desks. Lunchtime rides turn into lunchtime races. We live on the road and on the trail. We make road bikes. Mountain bikes. Urban bikes. Worldwide. Beacause we’re a group of people who believe anything is possible—and continue to prove it, all over the world.

We believe in taking care of our customers, but also in all the things a bike can do. Battle climate change, lessen congestion, and improve health. It’s transportation that brings us together, yet lets us escape to places we’d never see any other way. There are a billion bikes on this planet. Which means six billion people aren’t riding. We believe we’ve got more work to do. Become part of our family. We believe in bikes.

Trek New Zealand

As a world leader in design and technology Trek bicycles are sold through 60 select Trek Authorized stores around New Zealand. These authorized dealers are trained to provide you with the very best knowledge regarding Trek products, from bicycles, accessories, and most importantly fitting you correctly to the right bike.

Trek bikes are designed in Wisconsin in the United States but from the vast selection they offer we select models to suit our varied New Zealand riding conditions. With over 23 years of Trek bicycles being available here in New Zealand we know what bikes best suit our trails and cycleways. You can trust the quality and comfort that Trek is known for around the world to deliver you the most enjoyable biking experience anywhere.

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