About NZByBIKE
Marketing New Zealand Cycle Tourism to the World
NZByBike formed in August of 2010 and is responsible for marketing New Zealand Cycle Tourism to the domestic and international market.
Cycle Tourism in New Zealand results in over 350,000 New Zealanders and 75,000 international visitors taking a holiday with the intention of doing some form of cycling - be this a day ride on one of New Zealand's world-renowned mountain bike tracks or a multi-day holiday on the Otago Rail Trail or one of the 18 multi-day rides of the New Zealand Cycle Trail Project. These high spending tourists spend over $350 million each year.
In February of 2009, the Government-led jobs summit thrust the potential for Cycle Tourism into the sponslight when Prime Minister John Key enthused on the idea of a National Cycleway. This concept has since morphed into a series of 18 "Great Rides" around New Zealand under the brand of Nga Haerenga - The New Zealand Cycle Trail.
NZByBike formed to aggregate this very large, newly developing industry by bringing together owner-operated local businesses and long standing larger touring companies with these 400,000+ cycle tourists that travel around New Zealand each year.
NZbyBike.com was launched in August and is the platform for sending the message across the world that New Zealand is a bloody great place for biking. NZbyBike provides extensive information on Great Rides of the New Zealand Cycle Trail Project as well as regional and classic rides from around New Zealand.
As New Zealand's number one searched cycle information website, New Zealanders and International visitors are able to gather information on these rides as well as places to stay, eat and drink and activities to do along the trail. These services beyond just the rides are very important to those that like to combine cycling and holidaying. The cycle tourism sector is set to become extremely important for New Zealand tourism.
NZbyBike is taking the New Zealand Cycle Tourism Industry to the world through the NZbyBike.com website, regional NZByBike Ride Guides, attendances at key international trade shows, a trade manual and a Cycle Tourism Conference planned for November of 2011.
